2016 is an extraordinary year of Cycling in Shanghai as the world top level women's cycling event " Union Cycliste Internationale (UCI) Women’s World Race Tour" (herein as Tour of Shanghai Chongming Island) will be held from May 6 to May 8 ,2016 in Shanghai Chongming Island for the first time. On May 2, the whole crew from Beijing Evertop Culture Media Co. Ltd (herein as Evertop Media) , a member of CSS Group, came to the Island and this time they have another status, the "official event sponsor", besides supporting the event broadcast services.
High quality production as always -- Evertop Media is still the unique event broadcast service provider who has the ability to produce top level and meet the international standard of road cycling race signal production and broadcasting service.
Amongst the international top level cycling events like UCI world tour, the tour of Chongming Island 2016 is so far the only world tour event with the highest level participants that held in China after the Tour of Beijing (Evertop Media was also the broadcast services provider by then) during 2011-2014. In order to meet UCI's production standard and provide broadcast signal for many European countries who have an attention to this event, Evertop Media has been invited to produce the three days' event broadcast production services, as well as to facilitate the IP broadcast right for CCTV sports channel here in China.
As always, UCI has put forward the highest requirement upon this broadcast production. According to its usual practice, all global top level events have to be produced by their partner European broadcast production team. However, Evertop Media, who has undergone a deep production cooperation and mutual understanding with UCI for the four consecutive years during the Tour of Beijing from 2011 to 2014, has totally won the confidence of this international organization UCI. Besides that, Evertop Media decides to cooperate with top level European director team so as to provide top level production for all events in China. Therefore, UCI and local organizers all agree that Evertop Media team is still the only team that can fulfill the highest level production requirements so far.
Double identities -- becoming the Chinese top event sponsor and dedicated to creating the field of cycling events.
Through the past few years as special production experience was accumulated, Evertop Media has now equipped with strong sports production abilities which are comparable to certain renowned European professional production team. Our advantage and experience are more obvious especially in outdoor events such as marathon, cycling, triathlon and auto rally race by now. Therefore, we think it’s necessary to combine our advantage with great events to develop and popularize outdoor events in this region, such as Chinese cycling etc. We aim to improve the quality of event broadcast production so as to form our copyright products and sports marketing products worldwide.
In the eve of sponsoring 2016 Union Cycliste Internationale Women’s World Race Tour, Mr. Sun Qingjun, CEO of Evertop Media mentioned," Great events can become good marketing products because the quality production and package can arouse higher attentions. Nowadays, the fever of domestic cycling is coming. We can feel high spirit from tens of millions of cyclists at every moment. Therefore, it is imperative to deepen our cooperation with quality events."
The next step: cooperate with quality events, form the superior sports TV IP, create in parallel the copyright cooperation and events marketing, and establish new profit model.
Back by CSS Group, Evertop Media owns rich international sports media industrial resource from many years broadcasting and television operations both in China and abroad. By its leading production ability, Evertop Media will produce quality broadcast events to overseas.
"In Europe, the composition of cycling broadcast program are much diversified. Besides the event broadcast, ranging from the variety of sports messages, the culture activities and the entertainment developed by the host and sponsors, road cycling race has become a huge culture festival. The broadcast program of cycling event is more like a city, even a country event which brings her most proud people, culture, history and environment to the world as a costumed performance."
When talking about the next model of Evertop Media, Mr. Sun Qingjun, CEO of the company said:" We will integrate all the resources to produce international competitive sports TV products in the terms of program IP, at the same time, we should use the advanced production method to largely improve the carrying capacity and market development of the domestic cycling in terms of sponsor rights. Our company position has been reformed from sports media provider to sports IP integrated packaging promotion services which owns the comprehensive marketing ability."
What actually will show us the differences of Shanghai Chongming Island event 2016, with the package and production by Evertop Media? Please pay attention to CCTV-5, the live broadcasting of this event at 14:00 on May 6 and May 7, at 16:00 on May 8, 2016. Please focus on the performance of Evertop Media, the only service provider of sports media industry and sports marketing integration at present in China.
2016 is an extraordinary year of Cycling in Shanghai as the world top level women's cycling event " Union Cycliste Internationale (UCI) Women’s World Race Tour" (herein as Tour of Shanghai Chongming Island) will be held from May 6 to May 8 ,2016 in Shanghai Chongming Island for the first time. On May 2, the whole crew from Beijing Evertop Culture Media Co. Ltd (herein as Evertop Media) , a member of CSS Group, came to the Island and this time they have another status, the "official event sponsor", besides supporting the event broadcast services.
High quality production as always -- Evertop Media is still the unique event broadcast service provider who has the ability to produce top level and meet the international standard of road cycling race signal production and broadcasting service.
Amongst the international top level cycling events like UCI world tour, the tour of Chongming Island 2016 is so far the only world tour event with the highest level participants that held in China after the Tour of Beijing (Evertop Media was also the broadcast services provider by then) during 2011-2014. In order to meet UCI's production standard and provide broadcast signal for many European countries who have an attention to this event, Evertop Media has been invited to produce the three days' event broadcast production services, as well as to facilitate the IP broadcast right for CCTV sports channel here in China.
As always, UCI has put forward the highest requirement upon this broadcast production. According to its usual practice, all global top level events have to be produced by their partner European broadcast production team. However, Evertop Media, who has undergone a deep production cooperation and mutual understanding with UCI for the four consecutive years during the Tour of Beijing from 2011 to 2014, has totally won the confidence of this international organization UCI. Besides that, Evertop Media decides to cooperate with top level European director team so as to provide top level production for all events in China. Therefore, UCI and local organizers all agree that Evertop Media team is still the only team that can fulfill the highest level production requirements so far.
Double identities -- becoming the Chinese top event sponsor and dedicated to creating the field of cycling events.
Through the past few years as special production experience was accumulated, Evertop Media has now equipped with strong sports production abilities which are comparable to certain renowned European professional production team. Our advantage and experience are more obvious especially in outdoor events such as marathon, cycling, triathlon and auto rally race by now. Therefore, we think it’s necessary to combine our advantage with great events to develop and popularize outdoor events in this region, such as Chinese cycling etc. We aim to improve the quality of event broadcast production so as to form our copyright products and sports marketing products worldwide.
In the eve of sponsoring 2016 Union Cycliste Internationale Women’s World Race Tour, Mr. Sun Qingjun, CEO of Evertop Media mentioned," Great events can become good marketing products because the quality production and package can arouse higher attentions. Nowadays, the fever of domestic cycling is coming. We can feel high spirit from tens of millions of cyclists at every moment. Therefore, it is imperative to deepen our cooperation with quality events."
The next step: cooperate with quality events, form the superior sports TV IP, create in parallel the copyright cooperation and events marketing, and establish new profit model.
Back by CSS Group, Evertop Media owns rich international sports media industrial resource from many years broadcasting and television operations both in China and abroad. By its leading production ability, Evertop Media will produce quality broadcast events to overseas.
"In Europe, the composition of cycling broadcast program are much diversified. Besides the event broadcast, ranging from the variety of sports messages, the culture activities and the entertainment developed by the host and sponsors, road cycling race has become a huge culture festival. The broadcast program of cycling event is more like a city, even a country event which brings her most proud people, culture, history and environment to the world as a costumed performance."
When talking about the next model of Evertop Media, Mr. Sun Qingjun, CEO of the company said:" We will integrate all the resources to produce international competitive sports TV products in the terms of program IP, at the same time, we should use the advanced production method to largely improve the carrying capacity and market development of the domestic cycling in terms of sponsor rights. Our company position has been reformed from sports media provider to sports IP integrated packaging promotion services which owns the comprehensive marketing ability."
What actually will show us the differences of Shanghai Chongming Island event 2016, with the package and production by Evertop Media? Please pay attention to CCTV-5, the live broadcasting of this event at 14:00 on May 6 and May 7, at 16:00 on May 8, 2016. Please focus on the performance of Evertop Media, the only service provider of sports media industry and sports marketing integration at present in China.